A new destination brand for the distinctive, beautiful and loved countryside, which stretches from Leighton Buzzard to Gamlingay, looks set to raise the profile and popularity of the lesser known Greensand Country.
The vision is for Greensand Country to be recognised as a highly attractive landscape with a unique history, wildlife and culture that will encourage people to visit, enjoy, understand, value and look after for the long term.
The new Greensand Country brand creates a single identity, telling a joined up story of this distinctive landscape. Local tourist operators, businesses and other organisations will feel connected to the area and its identity and will use it to help promote the area as well as furthering their own objectives.
The brand, which was officially launched by the Greensand Country Landscape Partnership at a celebratory event attended by many of the partners involved in supporting the vision for the future of Greensand Country, depicts the unique Greensand Ridge that rises from the clay vales on either side. The heart shaped logo represents that this is a cherished landscape, with colours of the parkland, heathland and, most importantly, greensand running through it.
Jon Boswell, Chief Executive of Bedfordshire Rural Communities Charity, explains: “The new brand signifies a huge step forward in the future of Greensand Country, making it a destination that local people are proud to be a part of and those further afield are excited to visit.”
Ciara Harper, Communications & Marketing Manager for The Shuttleworth Collection, attended the recent launch event and commented on her enthusiasm for the new brand: “We are excited to be a part of a wider partnership that brings together the fantastic work of many local partners across Greensand Country and promotes the fascinating history and heritage of our impressive landscape.
“We are proud to be a part of Greensand Country and look forward to promoting it as a destination of importance and interest.”
Are you an organisation or business based within Greensand Country? We would love to hear from you about what you’re doing and how we can work together to promote and enhance the future of this landscape. Email email@example.com or telephone the Greensand Country team on 01234 838774.
For further information about Greensand Country visit greensandcountry.com, Tweet us @greensandsocial or find us on Facebook.
The Greensand Country Landscape Partnership is funded by the Heritage Lottery Fund. It is made possible by National Lottery players. Without them we couldn’t fund the project.